Branding/Corporate Design

Your corporate identity should not be a coincidence! From naming and logo to color concept and visual language: our expertise lies in both the strategic and visual development of your presence and extends across all touchpoints. We make your company or brand visible and tangible so that you stand out from the crowd.

Definition

Marketing

Targeted communication of products or services to attract and retain customers.

Marketing is the process by which companies design, advertise, sell and deliver products or services to customers. It includes analyzing market needs, developing products, setting prices, planning sales strategies and designing advertising campaigns. The aim of marketing is to attract and retain customers and build long-term relationships in order to increase the company's success.

Advertising measures

The following measures can be part of a marketing plan or a marketing strategy. Using a concept or strategy, it is important to find out which of these are effective and at which touchpoints they should be used.

Content marketing

Content marketing refers to a marketing strategy in which valuable, relevant and target group-oriented content is created and distributed in order to appeal to a specific target group. This content can appear in various forms such as blog posts, articles, videos, podcasts, infographics or social media posts. The main goal of content marketing is to build trust, demonstrate expertise, inform the target audience and ultimately attract and retain customers by addressing their needs and interests.

E-mail marketing

In email marketing, targeted messages and offers are sent to a target group by email in order to inform and retain customers and promote conversions. It is an effective method of building personal connections with customers and enabling direct interaction. A newsletter can also be part of an email marketing strategy.

Influencer marketing

Influencer marketing involves working with influential people on social media to promote products or services. Influencers use their reach and credibility to present products authentically and promote their sale.

Social Media Marketing

Social media marketing uses platforms such as Facebook, Instagram and LinkedIn to promote a brand, enable customer interaction and share content. Companies use social media to address their target groups directly and strengthen their brand presence.

Search engine marketing (SEM)

Search engine marketing refers to paid advertisements that appear in the search results of search engines. Companies pay for these ads to gain instant visibility and target potential customers.

Public Relations (PR)

Public relations, or PR for short, is concerned with building and maintaining positive relationships between a company and the public. This includes activities such as press releases, events and media contacts to promote a company's image and reputation.

Search engine optimization (SEO)

SEO is the process of optimizing a website to improve its visibility in the organic (non-paid) search results of search engines. This is achieved through relevant keywords, technical optimization and high-quality content.

Affiliate marketing

In affiliate marketing, companies cooperate with partners (affiliates) who advertise their products. The partners receive a commission for every sale or lead generated by their marketing efforts. It is a performance-oriented marketing strategy in which success is based on sales.