{"id":79562,"date":"2019-03-13T17:27:32","date_gmt":"2019-03-13T15:27:32","guid":{"rendered":"https:\/\/www.visuellefabrik.ch\/grafikdesign-basel-aarau-bern-zuerich\/"},"modified":"2024-02-16T10:48:34","modified_gmt":"2024-02-16T08:48:34","slug":"grafikdesign-basel-aarau-bern-zuerich","status":"publish","type":"page","link":"https:\/\/www.visuellefabrik.ch\/en\/services\/grafikdesign-basel-aarau-bern-zuerich\/","title":{"rendered":"Graphic Design Basel Aarau Bern Zurich"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"79562\" class=\"elementor elementor-79562 elementor-75266\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41c7ee4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"41c7ee4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f84a1a\" data-id=\"0f84a1a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57f0003 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"57f0003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a0ab93da2e65\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h1 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h1\"  > Graphic design<\/h1>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb215e elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"aeb215e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a0ab93da38b0\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<p class=\"ld-fh-element d-inline-block pos-rel  lqd-highlight-classic lqd-highlight-grow-left p\"  > Graphic design that the viewer can't help but get caught up in \u2013 that's the guiding principle for each of our projects. Starting with smaller print products such as business cards, stationery, flyers or brochures, we are also happy to tackle larger tasks \u2013 be it the design of an annual report, the layout of magazines and posters. There are no limits to your and our imagination!<\/p>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7c18d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7c18d3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-723ae53\" data-id=\"723ae53\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-937039d gallery-spacing-custom elementor-widget elementor-widget-image-gallery\" data-id=\"937039d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-gallery\">\n\t\t\t<div id='gallery-1' class='gallery galleryid-79562 gallery-columns-3 gallery-size-liquid-style3-sp'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"760\" height=\"760\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-760x760.jpg\" class=\"attachment-liquid-style3-sp size-liquid-style3-sp lazyload\" alt=\"Brosch\u00fcrendesign f\u00fcr KV+ Pitch\" aria-describedby=\"gallery-1-78032\" data-srcset=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-760x760.jpg 760w, https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-150x150.jpg 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" itemprop=\"image\" title=\"\"><noscript><img decoding=\"async\" width=\"760\" height=\"760\" src=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-760x760.jpg\" class=\"attachment-liquid-style3-sp size-liquid-style3-sp lazyload\" alt=\"Brosch\u00fcrendesign f\u00fcr KV+ Pitch\" aria-describedby=\"gallery-1-78032\" srcset=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-760x760.jpg 760w, https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2021\/03\/KV_09-150x150.jpg 150w\" sizes=\"(max-width: 760px) 100vw, 760px\" itemprop=\"image\" title=\"\"><\/noscript>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-78032'>\n\t\t\t\tBrosch\u00fcrendesign f\u00fcr KV+ Pitch\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<img decoding=\"async\" width=\"760\" height=\"760\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 760 760&#039;%2F%3E\" class=\"attachment-liquid-style3-sp size-liquid-style3-sp ld-lazyload\" alt=\"Brochure Design for Hotel ODELYA Branding\" aria-describedby=\"gallery-1-76704\" itemprop=\"image\" data-src=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2020\/04\/Case_Study_Hotel-ODELYA_10-760x760.jpg\" data-srcset=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2020\/04\/Case_Study_Hotel-ODELYA_10-760x760.jpg 760w, https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2020\/04\/Case_Study_Hotel-ODELYA_10-150x150.jpg 150w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" data-aspect=\"1\" title=\"\">\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-76704'>\n\t\t\t\tBrochure Design for Hotel ODELYA Branding\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"760\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 760 760&#039;%2F%3E\" class=\"attachment-liquid-style3-sp size-liquid-style3-sp ld-lazyload\" alt=\"Grafik Basel Z\u00fcrich Aarau\" aria-describedby=\"gallery-1-80145\" itemprop=\"image\" data-src=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2022\/12\/Northling_Stationery_Home-760x760.jpg\" data-srcset=\"https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2022\/12\/Northling_Stationery_Home-760x760.jpg 760w, https:\/\/www.visuellefabrik.ch\/wp-content\/uploads\/2022\/12\/Northling_Stationery_Home-150x150.jpg 150w\" data-sizes=\"(max-width: 760px) 100vw, 760px\" data-aspect=\"1\" title=\"\">\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-80145'>\n\t\t\t\tGrafik Basel Z\u00fcrich Aarau\n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-105ecbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"105ecbd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c92c714\" data-id=\"c92c714\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a162d0f elementor-widget elementor-widget-text-editor\" data-id=\"a162d0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Graphic design is a significant and versatile field that deals with the design of visual communication. Graphic designers use their creativity and expertise to convey messages, present information, and create a consistent look for brands and businesses.<\/p>\n<h3>What is graphic design?<\/h3>\n<p>Graphic design is the art of visual communication. It includes the design of logos, posters, brochures, packaging, websites, apps and other elements. Graphic designers combine typographic, photographic, and illustrative components to convey messages in creative and effective ways.<\/p>\n<h3>Why is graphic design important?<\/h3>\n<p>Graphic design is an essential part of visual communication: complex information can be conveyed more easily by presenting it in a clear and structured way. It can also help establish an emotional connection with the viewer and create a consistent look and feel for a brand or company.<\/p>\n<p>An effectively designed logo or appealing packaging can help gain consumer trust and improve brand perception. A favorably designed website or app can help improve the user experience.<\/p>\n<h3>What makes good graphic design?<\/h3>\n<p>Good graphic design is characterized by a combination of aesthetics and functionality. It&#8217;s about developing visual concepts that are both appealing and sophisticated, but also communicate the message clearly and understandably. A beneficial graphic design should draw the viewer&#8217;s attention to the essentials and create an emotional connection without distracting from the actual content. Color and shape choices, fonts and layouts should be carefully coordinated to create a harmonious and balanced composition. In short, good graphic design is an art that combines aesthetics and functionality in an appealing and sophisticated way.<\/p>\n<p>A graphic designer should have internalized design theory and principles. Key principles include balance\/ratio, contrast, hierarchy, repetition, and space. By applying this, graphic designers ensure that their work is both aesthetically pleasing and functional.<\/p>\n<p>Another significant aspect of graphic design is the consideration of the target audience. Analyzing their point of view, graphic designers understand what kind of visual communication is most effective. A poster for a music event, for example, usually conveys a different aesthetic than a brochure for a conference.<\/p>\n<h3>Graphic design areas<\/h3>\n<p>Graphic designers work in a variety of fields including advertising, marketing, publishing, web design, film and television. You will work closely with customers to understand their wants and needs. They use their creative skills to develop a visual solution that is both aesthetically pleasing and functional.<\/p>\n<p>Below we list some of the most common graphic design uses:<\/p>\n<ol>\n<li>Brand identity\/corporate design: creation or revision of a brand identity with the aim of creating a consistent visual presence for a company<\/li>\n<li>Advertising: conception and design of advertisements for print or online publications to promote a product or service.<\/li>\n<li>Packaging design: design of packaging for products such as food, beverages, cosmetic products and electronic devices.<\/li>\n<li>Web design: structure and design of websites, apps and user interfaces for software, specifically called UX(user experience) and UI(user interface) design.<\/li>\n<\/ol>\n<p>Book Design\/Editorial Design: Layout and design of books and magazines, including cover design, layout and typography.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ec71bd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ec71bd4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-815d03e\" data-id=\"815d03e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a12d512 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a12d512\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-815a4b3\" data-id=\"815a4b3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ef3c07 elementor-widget elementor-widget-hub_fancy_heading\" data-id=\"1ef3c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"hub_fancy_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div id=\"ld-fancy-heading-6a0ab93da50a8\" class=\"ld-fancy-heading pos-rel\">\n\t\t\t<h2 class=\"ld-fh-element d-inline-block pos-rel  elementor-heading-title lqd-highlight-classic lqd-highlight-grow-left h2\"  > Lass uns jetzt gemeinsam dein Projekt besprechen<\/h2>\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e3b2b6f\" data-id=\"e3b2b6f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e71218 elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-ld_button\" data-id=\"3e71218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"ld_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t\t<a\n\t\t\t\thref=\"https:\/\/www.visuellefabrik.ch\/kontakt\/\"class=\"elementor-button btn btn-solid btn-hover-txt-switch btn-hover-txt-switch-y btn-lg btn-icon-right btn-has-label\"\t\t\t>\n\t\t\t\t\t\t\t\t\t<span data-text=\"Kontakt aufnehmen\" class=\"btn-txt\" data-transition-delay=\"true\" data-delay-options=\"{&quot;elements&quot;: &quot;.lqd-chars&quot;, &quot;delayType&quot;: &quot;animation&quot;, &quot;startDelay&quot;: 0, &quot;delayBetween&quot;: 32.5}\" data-split-text=\"true\" data-split-options=\"{&quot;type&quot;: &quot;chars, words&quot;}\">\n\t\t\t\t\t\tKontakt aufnehmen\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"btn-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"lqd-icn-ess icon-md-arrow-forward\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Graphic design Graphic design that the viewer can&#8217;t help but get caught up in \u2013 that&#8217;s the guiding principle for each of our projects. Starting with smaller print products such as business cards, stationery, flyers or brochures, we are also happy to tackle larger tasks \u2013 be it the design of an annual report, the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":78032,"parent":79553,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-79562","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/pages\/79562","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/comments?post=79562"}],"version-history":[{"count":0,"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/pages\/79562\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/pages\/79553"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/media\/78032"}],"wp:attachment":[{"href":"https:\/\/www.visuellefabrik.ch\/en\/wp-json\/wp\/v2\/media?parent=79562"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}